The innovative series selects eight budding rural entrepreneurs from across Ireland and helps turn their business ideas into lucrative realities. Our mentors will be advising and coaching our candidates as they deal with issues such as marketing, branding, possible business investors, partnership development and consolidation, sales techniques and also how to run and plan their business but not at the expense of family life.
But how will the candidates react to the mentoring. Will they accept their criticisms and take on their advice, Will their product be imaginative and strong enough to survive in this difficult retail climate and will our entrepreneurs themselves be able to stick the pace. And finally and most importantly, will they succeed in taking their business to a “Higher Ground”.